Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#401D51 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Acid on #401D51#401D51Set in Acid on #401D51, a line of text reads cleanly at this size.Any textLc 90 · 11.6:1Pink Mist on #401D51#401D51Set in Pink Mist on #401D51, a line of text reads cleanly at this size.Any textLc 90 · 11.6:1#401D51 on Acid#401D51Set in #401D51 on Acid, a line of text reads cleanly at this size.Any textLc 88 · 11.6:1#401D51 on Pink Mist#401D51Set in #401D51 on Pink Mist, a line of text reads cleanly at this size.Any textLc 88 · 11.6:1Dust on #401D51#401D51Set in Dust on #401D51, a line of text reads cleanly at this size.Body textLc 66 · 8.0:1#401D51 on Dust#401D51Set in #401D51 on Dust, a line of text reads cleanly at this size.Body textLc 66 · 8.0:1
For every eye: Acid on #401D51
#401D51Red-blind (protanopia)#401D51Green-blind (deuteranopia)#401D51Blue-blind (tritanopia)#401D51No color (achromatopsia)