Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#3E95A1 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Citron on #3E95A1#3E95A1Set in Citron on #3E95A1, a line of text reads cleanly at this size.Headlines and large textLc 58 · 3.1:1Club Soda on #3E95A1#3E95A1Set in Club Soda on #3E95A1, a line of text reads cleanly at this size.Headlines and large textLc 57 · 3.0:1#3E95A1 on Citron#3E95A1Set in #3E95A1 on Citron, a line of text reads cleanly at this size.Headlines and large textLc 54 · 3.1:1#3E95A1 on Club Soda#3E95A1Set in #3E95A1 on Club Soda, a line of text reads cleanly at this size.Headlines and large textLc 52 · 3.0:1Charcoal on #3E95A1#3E95A1Display sizesLc 41 · 5.4:1#3E95A1 on Charcoal#3E95A1Display sizesLc 39 · 5.4:1
For every eye: Citron on #3E95A1
#3E95A1Red-blind (protanopia)#3E95A1Green-blind (deuteranopia)#3E95A1Blue-blind (tritanopia)#3E95A1No color (achromatopsia)