Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#3D5C4D set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Paper on #3D5C4D#3D5C4DSet in Paper on #3D5C4D, a line of text reads cleanly at this size.Any textLc 81 · 6.5:1Acid on #3D5C4D#3D5C4DSet in Acid on #3D5C4D, a line of text reads cleanly at this size.Any textLc 77 · 6.2:1#3D5C4D on Paper#3D5C4DSet in #3D5C4D on Paper, a line of text reads cleanly at this size.Any textLc 77 · 6.5:1Aqua on #3D5C4D#3D5C4DSet in Aqua on #3D5C4D, a line of text reads cleanly at this size.Body textLc 75 · 5.9:1#3D5C4D on Acid#3D5C4DSet in #3D5C4D on Acid, a line of text reads cleanly at this size.Body textLc 74 · 6.2:1#3D5C4D on Aqua#3D5C4DSet in #3D5C4D on Aqua, a line of text reads cleanly at this size.Body textLc 71 · 5.9:1
For every eye: Paper on #3D5C4D
#3D5C4DRed-blind (protanopia)#3D5C4DGreen-blind (deuteranopia)#3D5C4DBlue-blind (tritanopia)#3D5C4DNo color (achromatopsia)