Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#301D5E set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Club Soda on #301D5E#301D5ESet in Club Soda on #301D5E, a line of text reads cleanly at this size.Any textLc 93 · 12.4:1Electric Lemon on #301D5E#301D5ESet in Electric Lemon on #301D5E, a line of text reads cleanly at this size.Any textLc 93 · 12.3:1#301D5E on Club Soda#301D5ESet in #301D5E on Club Soda, a line of text reads cleanly at this size.Any textLc 91 · 12.4:1#301D5E on Electric Lemon#301D5ESet in #301D5E on Electric Lemon, a line of text reads cleanly at this size.Any textLc 91 · 12.3:1Dust on #301D5E#301D5ESet in Dust on #301D5E, a line of text reads cleanly at this size.Body textLc 67 · 8.2:1#301D5E on Dust#301D5ESet in #301D5E on Dust, a line of text reads cleanly at this size.Body textLc 67 · 8.2:1
For every eye: Club Soda on #301D5E
#301D5ERed-blind (protanopia)#301D5EGreen-blind (deuteranopia)#301D5EBlue-blind (tritanopia)#301D5ENo color (achromatopsia)