Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#23001A set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.
Milk on #23001A#23001ASet in Milk on #23001A, a line of text reads cleanly at this size.Any textLc 98 · 17.2:1 WCAG AAA#23001A on Milk#23001ASet in #23001A on Milk, a line of text reads cleanly at this size.Any textLc 97 · 17.2:1 WCAG AAAAcid on #23001A#23001ASet in Acid on #23001A, a line of text reads cleanly at this size.Any textLc 94 · 16.1:1 WCAG AAA#23001A on Acid#23001ASet in #23001A on Acid, a line of text reads cleanly at this size.Any textLc 93 · 16.1:1 WCAG AAAAqua on #23001A#23001ASet in Aqua on #23001A, a line of text reads cleanly at this size.Any textLc 91 · 15.4:1 WCAG AAA#23001A on Aqua#23001ASet in #23001A on Aqua, a line of text reads cleanly at this size.Any textLc 90 · 15.4:1 WCAG AAA
For every eye: Milk on #23001AThe strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Milk still stands clearly off #23001A in all four, the pairing reads for everyone.
#23001ARed-blind (protanopia)#23001AGreen-blind (deuteranopia)#23001ABlue-blind (tritanopia)#23001ANo color (achromatopsia)