Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#1D412D set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Paper on #1D412D#1D412DSet in Paper on #1D412D, a line of text reads cleanly at this size.Any textLc 90 · 10.0:1#1D412D on Paper#1D412DSet in #1D412D on Paper, a line of text reads cleanly at this size.Any textLc 87 · 10.0:1Feather on #1D412D#1D412DSet in Feather on #1D412D, a line of text reads cleanly at this size.Body textLc 74 · 7.9:1#1D412D on Feather#1D412DSet in #1D412D on Feather, a line of text reads cleanly at this size.Body textLc 73 · 7.9:1Greige on #1D412D#1D412DSet in Greige on #1D412D, a line of text reads cleanly at this size.Headlines and large textLc 59 · 6.1:1#1D412D on Greige#1D412DSet in #1D412D on Greige, a line of text reads cleanly at this size.Headlines and large textLc 58 · 6.1:1
For every eye: Paper on #1D412D
#1D412DRed-blind (protanopia)#1D412DGreen-blind (deuteranopia)#1D412DBlue-blind (tritanopia)#1D412DNo color (achromatopsia)