chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondarySignalCH 0018 · #FF2D2D
SecondaryCharcoalCH 0560 · #121212

Tertiary

TertiaryIronCH 0562 · #383838
TertiaryPewterCH 0564 · #636363
TertiaryCementCH 0566 · #929292
TertiaryDustCH 0568 · #C4C4C4

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralSpruce BlueCH 0350 · #3F4A4B
NeutralAshCH 0565 · #7A7A7A
NeutralSilverCH 0578 · #A5AFBA
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ TarAn unnamed color. Its nearest named color is Tar #1A1A1A.chromary

Named neighbors

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaMilk on ≈ TarLc 98 · passesWCAG 2 · 16.1 : 1 · AAA
Aa≈ Tar on MilkLc 97 · passesWCAG 2 · 16.1 : 1 · AAA

Avoid

AaInk on ≈ TarLc 0 · failsWCAG 2 · 1.1 : 1 · fails
Aa≈ Tar on InkLc 0 · failsWCAG 2 · 1.1 : 1 · fails

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.